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Barcelona!
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To captivate crowds at Barcelona’s Mobile World Congress, Google needed an eye-catching, ultra-playful ident for their massive 360° cuboid display. The goal: pull passers-by out of the trade show noise with unexpected moments of delight, surprise, and sheer personality featuring the Google Gemini Android.
With full creative freedom, we worked closely together with our friends at Glass Onion to conceptualize and craft a seamlessly looping anamorphic CGI sequence. Driven by a glowing light-bulb motif that bridges four distinct, minimalist environments, the piece uses spatial perspective and subtle narrative beats to transform a giant screen into an immersive, living showcase.
Concept & Tech Development
CREDITS
Client: Google
Animation/Post-Production: VoxelWolves
Head of 2D / Project Lead: Arjen van der Wal
Head of 3D / Project Lead: Rafael Vicente
3D: Diogo Assis, Carolina Conceição, Adriana Lages
Production Company: Glass Onion Films
Producers: Joe Binks, Charlotte Sinden