Framents of Madness
FanDuel_Image_06.png

FANDUEL

PLAY YOUR GAME

 

America’s #1
Sportsbook

 
 

I’m Pumped, Let’s GO!

After FanDuel’s 2023 campaign, we partnered again with PSYOP and director Terry Hall to create a new set of TV commercials for the platform’s 2025 rollout across two additional states.

With a fast-turn schedule and multi-phase shoots, we developed design and animation assets in parallel. We also built a robust library of pre-animated sequences that could be dropped into any tracked shot—speeding up approvals and ensuring deadlines were met.

 
 

GoLive: Arkansas

 

PreLive: Missouri

 

Design Library

 
 

CREDITS

Client: FanDuel

Animation/Post-Production: VoxelWolves
3D:
Rafael Vicente, Diogo Assis, Carolina Conceição
2D: Arjen van der Wal, Rui Peralta, Adriana Lages, Maria Joao

Director / Producer: Terry Hall
Production Company: Psyop

Head of 2D / Project Lead: Arjen van der Wal
Head of 3D / Project Lead: Rafael Vicente